Gregory Axton

UX & Interaction Designer

Gothenburg, Sweden

Making complexity
feel clear.

I design clear, thoughtful experiences across digital products, services and emerging technology.

Based in Gothenburg, Sweden · Open to full-time opportunities across UX, product, service and interaction design.

Ask my AI twin

01Selected Work

Work shaped by research, systems thinking and real-world constraints.

01

UX / Service Design / Web Experience

Thailand · Contract · 2025–2026

Phangan Horizon School

Redesigning a fragmented admission journey and the digital touchpoints around it — from the family-facing website to the backstage school workflow.

FAMILY-FACINGBACKSTAGE WORKFLOW

Case study in progress

02

Interaction Design / AI / Research

Sweden

Explainable AI for prehospital care

Exploring how explainable AI can support understanding and trust when dynamic risk predictions are integrated into safety-critical healthcare systems.

An ambulance IT tablet showing a trauma patient's vital signs, with an AI decision support panel giving a 78% moderate-to-high risk prediction, the key factors behind it and a missing variable.
View case study

03

UX Research / Human-Centred Design / Service Design

Sweden · Collaborative project

Public Transport & the Perception of Safety

Designing a multi-touchpoint safety-information system for Gothenburg’s public transport — connecting mobile, station and vehicle experiences to help passengers make more informed travel decisions.

The safety score across touchpoints: a station departure screen with coloured safety dots, the Västtrafik To Go app showing low, middle and high risk for each trip, a bus destination sign with a score dot, and stop displays.
View case study

02How I Think

I look for the structure inside complexity.

My work connects research, interaction design and service thinking. I use evidence to understand what is actually difficult, then shape the product, flow or system around what people need to do.

  1. 01 / Understand

    Find the real source of friction.

  2. 02 / Connect

    See the experience across touchpoints.

  3. 03 / Clarify

    Turn complexity into usable structure.

03About

A designer interested in how people understand systems.

I’m a UX & Interaction Designer based in Gothenburg. My work spans research, interaction design, service design and complex systems.

I care about making experiences simple without making them simplistic — useful, accessible and purposeful, with enough character to feel human.

Outside the brief

Drawing & sketching · Cooking · Travel · AI & emerging technology

Gregory Axton smiling, wearing a black t-shirt against a light grey background.
Gregory Axton / Gothenburg

04Research & Exploration

Beyond delivery, I’m interested in where interaction design is going next.

  1. 01

    Designing explainability into AI-supported decisions

    Published research
  2. 02

    Service systems behind apparently simple interfaces

    Design thinking
  3. 03

    Interaction patterns for emerging technology

    Exploration

05AI Twin

Ask my digital twin.

Curious about my projects, design process, research or experience? My AI twin draws on the material in this portfolio and can help you explore my work conversationally.

  • Recruiter shortcutAsk about my experience, skills or the kinds of roles I’m open to.
  • Project deep diveExplore the decisions, constraints and thinking behind a case study.

Gregory AI

Connecting

Gregory AI

Hej, I’m Gregory’s AI twin. Ask me about my projects, research or how I approach design.

06Experience

Experience across research, digital services and complex systems.

  1. 2025–2026

    Phangan Horizon School UX & Service Designer

    Admissions, website experience and digital services

    Thailand · Contract

Based in Gothenburg, Sweden · Open to full-time opportunities across UX, product, service and interaction design.

07Contact

Have something interesting in mind?

  • Gothenburg, Sweden